Become A Launch Partner
Only 20 early launch partners are being invited into the first wave. Help inspire action, create memorable experiences, generate stories worth sharing, and connect with a community that believes in doing, not just watching.
What Your Brand Gains
More than exposure. Participation.
Give people a reason to interact with your brand, share what happened, and help others discover what helped create the result.
Audience Activation
Give customers, followers, members, and communities a reason to participate.
Expanded Reach
Reach beyond your existing audience through experiments, stories, and shared results.
Brand Discovery
Help new audiences discover your products, services, expertise, and resources.
Positive Association
Connect your brand to action, creativity, wellbeing, recognition, and achievement.
Partner Collaboration
Connect with aligned partners, creators, experts, and communities.
Long-Term Visibility
Stay connected to stories, experiments, recognition, and participation.
Visibility That Supports Participation
Your activation is supported by a growing media network.
Great experiments deserve visibility. Partner activations can be supported by articles, calls to action, third-party validation, search visibility, and AI discovery.
Your experiment, profile, article mentions, and calls to action are supported by a larger visibility system, not just a single post or one-time promotion.
Founder Experience
They Know How to Move Audiences.
Jeffrey Kippel and Mindy Blackstien, a husband-wife team, have spent 25+ years building communities, live events, sponsorship programs, television projects, media platforms, transformation campaigns, and recognition-driven experiences.
This launch builds on decades of experience turning audiences into participants, sponsors into partners, and communities into movements.
Brand Authority
Brands Jef & Mindy Have Worked With
Media Proof
Media Features Across Multiple Networks
Broadcast Proof
Television Shows Produced For Broadcast Partners
A Mini Series
Powering Experiments
The Ridiculous is a books-first franchise where the adventure doesn’t end on the page. The stories introduce ideas, challenges, and experiments that readers can experience in real life, while also celebrating fan-created content, recognizing participation, and featuring brand partners.
As the series grows, the books become both a gateway and a promotional engine for a larger ecosystem of participation, discovery, recognition, community engagement, and achievement.
Strong Signals Before The Larger Activation
The audience is already responding.
The Ridiculous reached major Amazon category milestones before the broader participation ecosystem was activated.
Now the next phase brings partners into the participation layer through experiments, recognition, media visibility, and community activation.
Partnership Opportunities
Choose How Your Brand Participates.
Support Real-World Action
Support experiments, challenges, missions, prizes, resources, or recognition moments.
Create Your Own Experiment
Build an activation around your product, service, expertise, mission, or desired customer outcome.
Shape Future Stories
Selected partner activations and participant stories may inspire future content, experiments, or story integrations.
Help More People Discover Your Brand
Recognition connects outcomes to the brands that helped.
When someone shares a result, their audience can discover the products, services, experts, methods, and brands connected to that outcome.
Action
Someone completes an experiment, challenge, or mission.
Result
They share a breakthrough, achievement, insight, or transformation.
Discovery
Your brand becomes part of the story behind the positive outcome.
Powered by the patented Value Reinforcement System (VRS), developed by Dean Grey. View Patent | Read Article
Use The Books To Your Advantage
The books help move readers toward participation.
The books do not sit beside the ecosystem. They help drive it by introducing readers to experiments, experts, resources, products, services, and partner opportunities.
Introduce Experiments
Readers can discover challenges, missions, resources, and opportunities to participate.
Create Participation
Experiments encourage people to take action, share results, and create stories.
Support Discovery
Recognition helps audiences discover the brands, experts, products, and services connected to those results.
Selected partner stories, experiments, and achievements may influence future content, resources, experiments, and story integrations.
Why Brands Are Joining Early
The first 20 partners receive advantages that will not exist later.
Early partners help shape how brands participate while gaining early positioning, collaboration opportunities, and visibility before broader rollout.
Early Influence
Help shape experiments, activations, recognition pathways, and partner opportunities.
Early Positioning
Be part of the first partner group before wider launch activity expands.
Legacy Advantage
Become one of the brands that helped bring the first stage to life.
The Team Behind The Launch
Experienced operators, advisors, and builders.
Dean Grey
Behavioral scientist and tech entrepreneur, co-inventor of the patented Value Reinforcement System.
Cisco Maldonado
Brand and entertainment strategist supporting sponsorship, positioning, and partnership opportunities.
Scott Stevenson
Strategic communications and public relations leader supporting visibility, positioning, and media pathways.
Christopher Peters
Film and entertainment advisor supporting screen development, production thinking, and media opportunities.
Liza
Partnership and communications support focused on outreach, relationships, and launch development.
Broader Advisor Network
A growing group supporting publishing, media, brand growth, participation, and expansion strategy.
What Happens Next
A simple path from conversation to activation.
1. Discovery
We learn your goals, audience, product, offer, story, and best-fit activation path.
2. Strategy
You work with people who have built communities, sponsor ecosystems, events, media, and participation campaigns.
3. Activation
Your articles, CTAs, partner profile, interview, social integration, experiments, and recognition pathways begin rolling out.
Choose How You Want To Participate
Select the partnership level that best fits your goals.
Each package gives your brand a clear way to enter the ecosystem, activate participation, gain visibility, and become part of the first wave.
| Feature | Community | Featured | Strategic |
|---|---|---|---|
| Monthly Article Mentions & Third-Party Validation | 25 | 100 | 250+ |
| CTA Placements | 25 | 100 | 250+ |
| Community / Experiment Activations | 1 | 2 | 3–5 |
| Brand Integrations | Mentions | Enhanced Visibility | Full |
| Strategy Session | ✓ | ✓ | ✓ |
| Discovery Interview | ✓ | ✓ | ✓ |
| Partner Profile | ✓ | ✓ | ✓ |
| Website Presence | ✓ | ✓ | ✓ |
| Social Media Integration | ✓ | ✓ | ✓ |
| Recognition Opportunities | ✓ | ✓ | ✓ |
For brands ready to enter the ecosystem through visibility, recognition, and community participation.
For organizations seeking customized integration, strategic collaboration, expanded visibility, and tailored participation opportunities across The Ridiculous ecosystem.
Ideal for brands seeking deeper collaboration, custom activations, expanded visibility, and strategic participation opportunities.
Next Step
Join The First 20 Launch Partners
Be part of the first group helping activate participation, recognition, story integration, and community engagement across The Ridiculous ecosystem.
The first launch partners receive early visibility, participation advantages, and long-term positioning as the ecosystem expands.