Laugh First. Think Deeper.
Thoughts from Jef & Mindy on the story, its universe, gamified adventure missions…
and your extraordinary results.
The First Four Questions
Best not to pass over the basics about The Ridiculous:
Why it exists, Who we are, Where it began,
and What the book series is based on… and becoming.
Why?
Why now, why this matters, and why a classic sci-fi comedy sparked a books-first universe built by Jef & Mindy.
Read Our WhyWho?
A layered introduction to the humans behind The Ridiculous: authors, founders, publishers, producers, fitness pioneers, partners, and proud co-parents of Aura.
Read Who?Where?
From Muskoka, Montreal, Toronto, Hawaii, Mexico, and Puerto Rico to Placellner, Earth, and the origins of the characters themselves.
Read Where?What?
The book series, the soul swap, the comedy with meaning, Mindy joining as co-author, and why The Ridiculous is only beginning.
Read What?