The Experience Behind The Ridiculous.

Jeffrey Kippel & Mindy Blackstien

A husband-and-wife team of more than 25 years who have built movements, media platforms, global events, community systems, transformation experiences, and recognition cultures. Their work has consistently turned participation into belonging, visibility, and meaningful action.

From Physical Transformation to Whole-Life Participation

Their earlier work focused on fitness, natural bodybuilding, modeling, expos, media, and community platforms. The deeper purpose was helping people feel proud, seen, capable, connected, and ready to participate.

The Current Chapter

The Ridiculous carries that experience into story, laughter, creativity, real-world Missions, and recognition. The books open the universe. Earthlings bring their own discoveries and experiences into it.

World Natural Sports Organization · WNSO

A global governing body and membership-based organization supporting natural bodybuilding and physique events. Its work helped establish standards, credibility, athlete trust, and international competition structures.

FAME World Tour

A global series of competitions, expos, workshops, seminars, media moments, and community experiences spanning five continents, more than twelve countries, and over fifty cities.

FAME · Fitness And Model Expo

One of Canada’s largest consumer fitness expos, growing from 30,000 to more than 150,000 square feet within three years. The event included more than 1,000 competing athletes, 450 exhibitors, five stages, and two industry conferences.

Canadian Active Lifestyle Festival

An inaugural fitness, consumer, and lifestyle expo sponsored by leading Canadian brands, with Shoppers Drug Mart as title sponsor and more than 100 exhibitors.

It featured the first Canadian National Junior High School Cheerleading Championships, with more than 10,000 people participating in that event experience, also produced for television. The event concept was later developed by Shoppers Drug Mart into its national annual health expo programming, LifeFest.

Fit Connections

A fitness-focused dating and connection platform created in collaboration with Robert Kennedy of the MuscleMag magazine empire. It extended their community-building work into relationships, lifestyle, and social connection within the fitness industry.

BodyPROUD Social Initiative

A global initiative focused on confidence, self-expression, and transformation beyond appearance. BodyPROUD connected body, mind, heart, and spirit, helping people love better how they think, function, look, feel, and dream.

FAME Lifestyle Magazine

An internationally distributed magazine featuring rising stars, influencers, athlete stories, brand partners, wellness content, and the culture behind FAME. Its reported pass-through rate was seven to twelve times, extending readership beyond the original recipient.

Recover Magazine

Canada’s first environmental magazine, created through early community-building initiatives and recognized by the Mayor of Toronto, the Premier of Ontario, and the Minister of the Environment. It included an editorial contribution from Farley Mowat and a Calvin and Hobbes cartoon.

Legacy Media & Community Assets

Their earlier projects produced a substantial archive of media, relationships, and community assets across multiple decades.

The archive includes television, events, interviews, competitions, behind-the-scenes footage, and rights-controlled media from FAME World Tour, WNSO, BodyPROUD, FAME Lifestyle Magazine, and related initiatives.

These assets preserve industry history, transformation stories, speakers, sponsors, athletes, and community moments, with possibilities for documentaries, interviews, retrospective storytelling, and future recognition initiatives.

FAME Fitness Model Rules & Standards

Rules and standards defining categories, judging criteria, presentation expectations, competitor preparation, and professional credibility within the fitness model search movement.

Natural Bodybuilding & Drug Testing

Through WNSO and related platforms, they promoted competition environments emphasizing standards, athlete trust, fairness, and credibility.

Recognition Infrastructure

Judging, stage, media, and award systems gave participants reasons to prepare, improve, show up, and feel seen. Recognition was part of the experience itself.

#1 TSN Fitness Show

Their fitness and transformation platforms expanded into television, including a #1 fitness show on TSN, translating competition and community energy into broadcast media.

Television Distribution Across Five Continents

Their fitness media properties reached international audiences through television distribution, connecting content, events, and community experiences.

Press Conferences & International Media

Their work included interviews, public speaking, media appearances, international event coverage, and press activity connected to fitness, wellness, and transformation.

Challenge Marketing Before It Had a Name

People joined, trained, transformed, competed, shared, returned, and referred others. Participation became part of their identity and something they helped grow.

The BodyPROUD Engagement Pattern

Repeat participation, peer visibility, transformation stories, and recognition helped sustain engagement and reinforce a sense of community.

Sponsor & Brand Activation

Brands could sample, exhibit, speak, support competitors, appear in media, and become part of the community experience. Their products and expertise had a role in what people actually did.

The Pattern That Continues

The Ridiculous carries that experience into storytelling: invite people into the universe, give them real-world Missions, and recognize what they discover, create, and share.

3D World Group

A founder-owned incubator exploring AI, immersive 3D environments, virtual events, community spaces, commerce, and experiential engagement. It brought together experimentation, strategic partnerships, and system design.

Collaborations included work with Infinite Reality on immersive events and environments for event and expo organizers, podcasters, storytelling, and community engagement.

RethinkFIT

A founder-owned incubator exploring a fuller approach to fitness and wellness: mind to heart, inside and out, head to toe. Their work involved leaders across nutrition, natural medicine, body mechanics, emotional intelligence, and mental health.

Skylab USA & Dean Grey

They worked with Skylab USA founder Dean Grey on gamified communities, community architecture, research pathways, market studies, testing models, and reward-engine concepts. The collaboration added experience in recognition design and participation systems.

Startup Advisory & Market Validation

Advisory work across technology, nutrition, direct sales, online training, and community building helped startups test positioning, validate systems, and reach fitness and wellness audiences.

The Social Universe · TSU

They led community outreach, gamification models, programming, and engagement strategies as the platform grew from a few hundred members to more than one million within eighteen months.

Personal Training & Professional Coaching

Their coaching included professional athletes in bodybuilding, fitness, figure, and fitness model divisions, along with Olympic athletes in rowing, boxing, bobsled, and extreme sports. The work involved performance, preparation, mindset, assessment, and transformation.

Canadian Authors Association

They served on the Board of Directors, helping guide gamification, community engagement, and pathways for recognition and awards.

Why The Ridiculous Exists

After years in fitness, wellness, media, events, and transformation, they chose laughter as a new entry point. The Ridiculous brings creativity, connection, courage, and recognition into a sci-fi comedy universe.

Books First. A Universe Beyond the Page.

The books are the foundation. The Ridiculous Report is an animated talk show in development, connecting the characters’ universe with Earth. Real-world Missions give Earthlings ways to participate now.

Laugh First. Think Deeper.
Dream Big. Do Ridiculous. Achieve Remarkable.

Book Recognition & Reader Response

The series has achieved #1 Amazon recognition in Comedy, Science Fiction, Happiness, and Self-Help & Psychology Humor, along with Audible category recognition.

A reader-acquisition campaign generated 1,676 Goodreads adds. This figure is a campaign snapshot.

Reader responses describe the series as funny, imaginative, thoughtful, and unexpectedly meaningful.

Earthling Participation

Missions invite people to notice, experiment, create, and share. Discoveries, performances, results, and wonderfully ridiculous moments can become part of the wider experience as the universe develops.

We don’t want people to just watch The Ridiculous. We want them to Do Ridiculous.

Recognition Through VRS

The Ridiculous connects recognition through Dean Grey’s patented Value Reinforcement System, VRS, supporting meaningful action, authentic participation, and positive contribution.

Experience Applied to the Current Chapter

Their earlier work in events, media, sponsorship, transformation communities, and recognition informs how they build The Ridiculous: create an interesting doorway, invite action, recognize contribution, and give people reasons to help it grow.

Media & Interview Angles

Topics include building movements before algorithms, transformation communities, husband-and-wife entrepreneurship, participation and recognition, and the journey from fitness platforms to a sci-fi comedy universe.

Partner Participation

Experts, creators, brands, businesses, and organizations can explore ways to bring their expertise, products, discoveries, or audiences into The Ridiculous.

Connect With Jef & Mindy

For media, interviews, speaking, advisory conversations, and strategic collaborations: laugh@doridiculous.com