The Ridiculous

Showcase It. Your voice. Your discoveries. Your time to shine.
Brands and individuals showcase options
Showcase Your Ridiculous

Maybe that idea, talent, story, product, project, dream, experiment, or strange little spark was never the problem. Maybe it was taking ridicule to heart. Time to reverse that.

Own your ridiculous. Ideal for brands, teams, individuals, families and organizations. It’s your time to shine.

Own it. Show it.
Let it be recognized. What once got dismissed can become a doorway to connection, collaboration, recognition, or a very strange and wonderful next step.
Submit Your Ridiculous Do An Experiment First
The Showcase Flow

Brands Activate. People Participate. Results Get Recognized.

Ideal for brands to activate and engage audiences. How? Brands launch experiences people want to try. People share what happened. The strongest results help build a Living Life Guide!

Activate Brands create or support an experiment worth joining.
Participate People try it, notice what happens, and respond.
Showcase Results, stories, videos, reviews, and discoveries are shared.
Recognize Brands and participants earn visibility through real action.
Brand Pathway

Your Brand Deserves More Than Attention.

Give people a reason to discover your product, service, mission, method, or idea. Make it useful. Make it shareable. Make it worth recognizing.

Option 1

Showcase What You Built

Share the product, service, discovery, project, campaign, method, or creation that deserves more attention.

Show why it matters. Invite people to try it, share it, or talk about it.

Best for: brands ready for discovery and visibility.
Option 2

Add A Brand Activation

Add a product use, prize package, offer, prompt, challenge, or call to action to an existing Ridiculous Experiment.

Give participants something to try. Something to notice. Something to share.

Best for: brands ready to engage participants.
Option 3

Build A Custom Experiment

Create a Do Ridiculous Experiment around your product, service, mission, customer outcome, or lifestyle shift.

Announce it. Activate people. Feature results. Celebrate your community.

Best for: brands ready for a deeper activation strategy.
Individual Pathway

Your Results Deserve To Be Seen.

The Ridiculous and participating brands launch experiments. You choose what to try. Your discoveries, proud ME moments, and stories become part of the recognition layer.

Try Something Ridiculous. Show What Happened.

This is where your story matters. Your journey helps other people decide what to try. Your results help shape what gets recognized next.

Share What Happened Explore Experiments
Try It Join an experiment from The Ridiculous or a participating brand.
Notice It Track what changed, helped, surprised, or made you smile.
Share It Post your result, your AHA, your video, your review, or your journey.
Get Recognized Your story becomes part of the growing recognition ecosystem.
The Bigger Payoff

The Living Life Guide

The Living Life Guide is where real participation becomes useful discovery. It helps people find products, services, ideas, methods, stories, and experiences that were tried, shared, noticed, or recognized through The Ridiculous.

It is a guide built from what people actually try. Brands activate. People participate. Results get shared. The strongest results help build a Living Life Guide.
1. Activate Brands create or support an experiment, experience, product use, prompt, offer, or activation worth joining.
2. Participate People try it, notice what happens, and share what helped, surprised them, changed, or felt worth passing on.
3. Recognize The strongest creations, products, discoveries, services, stories, and experiences can be showcased and remembered.

What Can Be Included Over Time?

The guide can grow across categories that help people live, feel, think, create, function, connect, and improve.

Daily Wellbeing Products, services, and experiences that help people feel calmer, healthier, more rested, or more capable.
Mind & Mood Tools, experiences, and methods that support relief, focus, confidence, and resilience.
Creative Sparks Books, music, art, media, prompts, and platforms that help people imagine, make, and express.
Better Living Food, home, lifestyle, movement, beauty, and personal care ideas that improve how people function, look, and feel.
Purposeful Services Coaches, experts, educators, guides, and organizations that help people make meaningful progress.
Community Experiences Events, challenges, local activations, role models, and discoveries worth sharing.
This is not another list of claims. It is a growing participation-based guide shaped by what people try, what they notice, what helps, what delights, and what earns recognition.

Ready To Showcase It?

Brands activate participation. Individuals share results.
Together, the best discoveries become easier to find, remember, and recognize.

Share Your Showcase Talk With The Strategy Team